Casely

Playful email design for a colorful tech accessories brand.

Casely is a direct-to-consumer tech accessories brand known for its bold, trend-driven phone cases and device accessories. Founded in 2017 and headquartered in Brooklyn, the company focuses on combining style and durability through frequent design releases and collaborations with artists, museums, and cultural brands. Casely promotes a “Live Bold” brand philosophy and integrates charitable giving into its business model, donating a portion of proceeds from every sale to nonprofit organizations.

As part of my role at Homestead, I designed email layouts and visual assets that supported the broader campaign strategy and copy developed by the Homestead team. My work focused on translating Casely’s vibrant brand identity into engaging, mobile-optimized email designs that highlighted product launches, promotional campaigns, and new collections.

Output

Campaign Email Design

Credit

Designed at Homestead Studio

Strategy:
Steven Racquet
Kayla Reagan

Copy/Strategy:
Alexa Rome

Art Direction:
Casely

Photography:
Casely